Golf Show Shiner | Vintage Advertising

Golf consumers are on the rise and new outlets for advertising are starting to emerge. Studies show the number of golfers has increased since 1986 by 34% to 26.7 million.

According to GolfDigest:

Golfers tend to seek out more luxury items and are generally willing to spend more on the products and services.
The golf market tends to outspend even the most generally affluent people when you are looking in categories like travel, automobiles and real estate and, obviously, within the golf categories as well.

The National Golf foundation says that golfers spend about 26.1 billion dollars a year on golf related travel. Seventy five percent of that spending goes to the hotel, transportation, and food and beverages industry.

Direct Media states that golfers tend to live materialistically. They like nice cars and nice homes and typically enjoy upscale dining. They are a good market for many products and services that would appeal to the affluent audience such as wine, cigars, apparel, business and financial magazines.

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